Local businesses find it tough to advertise their services unlike large enterprises that have huge fund at their disposal and can regularly afford billboards and print/electronic ads. But if they are unable to keep consumers updated about their offerings, it will not take long before people forget about them!
Why is Your Town Directory significant?
Yellow Pages (New Jersey) have been a boon for local businesses – it helps them to stay on the map due to affordable advertising practices, while consumers find it beneficial to scout for neighborhood stores and outlets without having to browse through mountains of information. Your Town Directory originated in 2006 so that we could bring both residential and commercial listings of Northern New Jersey to your doorstep. Even though it is relatively small in size, it has a two-pronged advantage for consumers and advertisers – for the latter, we have ample space for ads that can be used to connect to the audience, while the former can get access to local listings anytime they want to.
How has Your Town Directory proved to be helpful?
There are several benefits associated with these localized Yellow Pages such as:
All ads are extremely targeted due to excellent market penetration. Whether it is a product or service that is being advertised, it connects to people willing to purchase the item or use the particular service. Small business advertising gets a huge boost as specific ads can be placed under certain divisions and categories, which allow easier classification, and it lets businesses advertise under multiple headings too.
Your Town Directory can be accessed at all times – a fact that is equally important for both advertisers and consumers. This is where a printed booklet scores majorly over digital copies. Your laptop might crash or your smartphone might run out of charge, rendering them temporarily useless in case you want to look up a product or service urgently! Printed Yellow Pages can be utilized 24x7 by even those who are not familiar with computers or mobile phones.
It is simple to track ROI against the budget from Yellow Pages advertising. A special line can be set up for the ad so the responses can be counted, or the callers can be tested for feedback. Consumers look upon it as a trusted source as they feel at ease while dealing with businesses in the same locality they live in, so the return rate is high, while they also refer it to neighbors, friends, and acquaintances living in the area.
Please take a look at our booklets in downloadable format – we are here to make life easier for you.