According to LSA survey data the areas most primed for SMB marketing investment are websites, social media, mobile and display ads in that order. Overall, the top eight categories targeted for spending increases are all digital. That’s to be expected. Whether the investments are actually made remains to be seen.
On the other end, seven of the 10 tactics that will see the least growth represent traditional media. However, traditional media channels trend a few percentage points higher than digital when looking at ongoing spending (“stay the same.”) In other words, digital is growing faster than traditional is shrinking.