While much of the SMB marketing narrative has been around lacking participation in digital marketing, a new Yelp study provides stats to the contrary. According to Yelp's recent survey of 900 SMBs, 91% use digital marketing tools.
Specifically the study found that 75% use social media platforms and 48% use consumer review platforms. Another 48% use search engine advertising. The study goes on to show that 85% of small businesses believe digital marketing tools have helped their business grow.
According to the study, 79% believe digital marketing allows them to be more “nimble and personal" within their communities. In other words, online tools help SMBs bring a more “personal touch” and allow them to better address the needs and feedback of specific customers.