Even with the complexity and fragmentation of audiences as it relates to marketing, a new study finds that most SMBs are managing their marketing efforts in-house. According to an Infusionsoft and LeadPages survey of 1,000 small business owners, 71% are DIY marketers.
47% said they manage their marketing themselves and another 24% said "someone on my team" oversees their marketing. Another 18% said their marketing was a mixture of in-house and contracted efforts.
The study goes on to show that about 62% of these SMBs don’t know whether their marketing works. This is interesting considering most are DIY marketers, suggesting that while many are managing their marketing, understanding the effectiveness of these efforts (ROI) and the analytics surrounding them is still a challenge for these businesses.