Roughly 300 hours of video are uploaded every minute to YouTube and data from a recent LSA study suggests that this kind of content is in high demand among consumers conducting local searches on their way to making buying decisions. According to our most recent Local Media Tracking Study, 44% of consumers have viewed online video while searching for local products and services within the past month.
These are high-intent searches, which typically lead to offline purchases. Video not only boosts SEO visibility but can have a dramatic influence on purchase behavior.
Cisco claims nearly 75% of all internet traffic will be video by 2017. Adoption of video by local businesses will be a contributing factor. According to a recent LSA-Thrive Analytics SMB survey, local businesses with annual marketing budgets less than $10K plan to increase their online video marketing budgets 71% in the near term.